Friday, August 6, 2010

NewsBasis to Connect Reporters and Publicists

NewsBasis, a start-up,with an online marketplace to match businesses and organizations that want to broadcast their messages with journalists working on topical articles. It also has a tool for sources to footnote articles across the Web with their points of view

Journalists post questions or search for sources with a particular expertise or point of view. Reporters can ask questions anonymously to avoid tipping off competitors. They can set an expiration date for their question and remove it when it has been answered to avoid getting bombarded with pitches.


Companies, public relations agencies and academics search for questions or, if they choose, get notification by e-mail whenever someone posts a relevant query

On NewsBasis, sources can also add a footnote to articles across the Web, so when reporters are doing research using their Web browser, a tab will appear indicating that a NewsBasis source has offered a different point of view or corrected a fact.

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