Saturday, August 7, 2010

Google acquires social games maker Slide

Google made another play for the social networking space Friday with its acquisition of Slide, which makes games, applications and widgets for websites such as Facebook and MySpace.

The San Francisco developer provides free apps that Facebook users can install on their profiles in order to play simple games with friends or to arrange photo slide shows.
Slide's SuperPoke application and its animal-centric variations, for example, are a family of popular social games with which players can virtually hug friends or raise a pet pig. A feature similar to Slide's Top Friends was eventually implemented by Facebook into every profile, allowing users to rank online buddies.
Faced with the skyrocketing popularity of Facebook, Google has been searching for ways to make products that are more fun and collaborative.

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