Apple will introduce its iPhone 5 on October 4, with new Chief Executive Tim Cook leading the show, All Things Digital reported.
The iPhone 5 carries tremendous significance for Apple. The company faces mounting pressure from the Android realm, with a confusing array of budget-minded and high-end models, but Apple chooses to put many its eggs in many fewer baskets.
The iPhone 4 has held up well under the competitive pressure. But with the breakneck pace of the smartphone market bringing higher-speed LTE networks, larger displays, NFC payments, and other features, Apple's flagship phone is starting to look a bit long in the tooth.
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