Wednesday, February 2, 2011

Foodily -recipe search engine for foodies

The days of clipping recipes from magazines are in the past -- starting Wednesday, foodies can access the expansive online cookbook known as Foodily.
Short for "Food I Love You," the service acts as a recipe and ingredient search engine for connoisseurs of all kinds of grub -– comfort foods, epicurean delicacies and exotic dishes alike.
Launched by two Yahoo! alums, Andrea Cutright and Hillary Mickell, Foodily has already picked up a $5-million investment from Index Ventures.
Users can look up millions of recipes from websites such as the Food Network and Epicurious, even excluding certain ingredients, and compare the results side-by-side, like in a book.
But what sets Foodily apart from other sites such as Allrecipes.com or Yelp is the heavy social-network aspect. Facebook users can use Foodily to like certain recipes and check out friends' favorite dishes. It's also a one-stop dinner-planning shop -– users can plan a menu and invite friends.
"This is the way we really make decisions about what we eat -- with the advice and ideas of those in our social network," Cutright wrote on the Foodily blog.

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