GoodGuide Rolls Out New Social Features

GoodGuide — the mobile app and website that helps people find products that measure up to their environmental and social values — quietly rolled out new, social networking and product recommendation features this month.

Groups of friends and colleagues can now follow each other via GoodGuide, share product reviews, and either warn to avoid, or encourage one another to try certain brands or items, there. The “social networking overlay” (as the company’s executives call it) adds the following features to the app and site:

Realtime feed of what products people are scanning or looking up on their iPhones, now.
Community voting, with an aggregate view of which products the GoodGuide community recommends or avoids.
Social context that lets users see which products their Facebook friends recommend or avoid.
Influence scores for GoodGuide users, taking into account their number of contributions and how many connections they have with others.
A leaderboard of the GoodGuide members with the highest influence scores.
Trending topics, covering ingredients, issues, and brands that are of interest to consumers based on site traffic and Good Guide’s science team.