It aims to organize the way people solicit this advice. Users can browse products (pulled from Amazon.com), and select those they’d like to start a conversation about. They can either create a Facebook wall post asking for comments on that specific item or compile a list — let’s say, “possible gifts for Suzie” — and share it with friends. When friends click on the Facebook link, they’re directed to a commenting section where they can review each product. Products each user likes are kept in a tabbed section for others to browse.
For instance, if you were thinking about buying a camera, you could ask only your photographer friends for advice. If you’re shopping for a birthday present for John, you can share your potential gift list exclusively with your and John’s mutual friends.
Another cool feature of the site is that it pulls information about a product into its dashboard from multiple other sources like Twitter (Twitter), YouTube (YouTube), and Flickr (Flickr). We’ve seen similar functions work well on product sites like Retrevo, and having the information handy while browsing and commenting is convenient.
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