Addoway is an e-commerce site that looks to help reduce these feelings of anxiety by using Facebook Connect to help you find sellers that your friends have had good experiences dealing with in the past. The site launched eight months ago, and is currently drawing 90,000 uniques a month.
when you run a search on Addoway for whatever it is you’re looking to buy (say, an Xbox), the site will let you sort listings by your social connections. If you know someone who has interacted with a certain seller before, then they’ll show up at the top — and you can talk to your friends about their experience with that seller if you’re still hesitant.
The site invites sellers to link up their blogs, Amazon accounts, eBay seller profiles, and YouTube videos, allowing visitors to quickly get a snapshot of who they are. Granted, reading someone’s blog or watching their videos doesn’t necessarily help you determine if they’re a reputable seller, but this kind of transparency can still potentially help instill a greater sense of trust
So far the site has over 400,000 listings, most of which have been sucked in from eBay (Addoway lets sellers connect with their eBay, Etsy, and Bonanza accounts).
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