Amazon.com has officially jumped into the fray of subscription video-streaming services, charging into competition with Netflix and Hulu Plus, among others.
However, the Seattle-based retail giant is taking a different route than Netflix and Hulu. Whereas both of those services charge a monthly fee of $7.99, Amazon has added its streaming video to its Amazon Prime membership.
Amazon has added its streaming video to its Amazon Prime membership. Now, U.S. Amazon Prime members can download about 5,000 movies and TV shows at no added cost. Amazon Prime's instant video can be watched via the Web browsers on computers, smart phones and tablets, as well as certain Blu-ray players and some set-top boxes such as the Roku.
Amazon has signed up two major studios, Sony Pictures and Warner Bros.-to provide older movies from their libraries-along with 13 independent providers including the BBC, PBS, Magnolia Pictures, IFC and National Geographic.
Amazon, however, is in talks with every Hollywood studio and is said by people familiar with the matter to be seeking to grow its content selection with more and newer content.
Amazon has been planning its entry into the subscription-based streaming video market since last summer, Fritz said, noting that Netflix has more than 20 million subscribers with about two-thirds of them using the company's streaming option.
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