Keep it as short as possible. That way you have a handle that looks good and fits into RTs very easily and the brand association is also better when it is easier to remember . So when you have aa choice between @MyFirstandlastname and @Myname, go for the latter and chuck the former.
Avoid funny characters when possible. Try to stick to a non-complicated sequence of aplhabets , it is better to have @GeorgeB rather than @_I_am_George_B when it is available . Moreover the underscores and numbers are a clear giveaway that there are many folks with the same name and you missed the first stop of the bus
Do not over-use numbers. While it is sometimes unavoidable to use numbers in your handle , try not to go over the moon with them . What I mean is , no one is going to follow a @13_12_2010 , not in their wildest dreams , although the idea of a date is cool , in this context , it is a no-no . You will probably get very few non-bot followers with that kind of handle .
Do not add funny adjectives. I have encountered a very troubled breed of tweeps who cannot resist the temptation to add an adjective like “hot” , “cool” , “sizzling” etc to their handles . Let me assure you that with an adjective like that in your handle , that is what people think you are not and not the other way round . I have even seen blind blocking of such handles.
Be yourself and go for the gut. When you haven’t got a lot of choices and feel like your handle is limiting your brand , remember that ultimately it is what comes through from you that matters more than the handle . Try your best and when your gut says something , go for it . It might just be a matter of time when the handle you wanted becomes available and you can jump on it.
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