Google launched a new search page Thursday that displays real-time results, making reports from Twitter and other sites searchable within seconds of being posted.
Google's effort underscores the importance of real-time data on social media, in an increasingly competitive Internet search arena which it dominates. Microsoft in October also announced partnerships with Twitter and Facebook to provide real-time search results.
The idea is to give people one place to find timely information about an earthquake or other major event that just happened, said Dylan Casey, a product manager at Google.
Google has added a location tool that can zero in on a specific geographic area so you can see tweets near you. Google also gives the option of a conversation view so that you can follow the responses to tweets without having to click through a bunch of links. The tweets are organized from oldest to newest.
You can also create a news alert that will update you when the topic pops up on Twitter or other services.
“We are focused on making it even easier to get access to real-time search results,” Casey said. “Real-time search is still a core feature of Google search and we will continue to focus on delivering the best search results. We just understand sometimes people want to go directly to real-time search.”
Casey said he has already found the product very useful: He has been using the real-time search page to get instant feedback on the rollout.
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