Gaming console leader Nintendo, will soon add Netflix movie-streaming service to its Wii home video device, following the footsteps of rivals Microsoft and Sony. The move is set to address the company’s flagging Wii sales, especially since it had previously declared that their console is not meant to be a general-purpose digital entertainment device, like the competitor Xbox 360 and PS3. The movie-streaming service will be provided free-of-cost to Netflix’s existing subscribers.
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Analysts have observed that this move will not be sufficient to boost the Wii sales. Competitor consoles have the advantage of catalogs of thousands of movies and TV shows available to download that are not on Netflix. Additionally, Netflix requires Internet connectivity, which is available with only one-third of Wii consoles. Nintendo is relatively new to online gaming whereas it has long been a focus of Microsoft and Sony. Only 11 percent of the 26.3 million Wii users in the U.S. are expected to use Netflix.
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