The 100 Things to Watch Out for in 2010 list reflects the broad shifts that JWTIntelligence has been following, around a variety of behaviors. From increasing sensitivity about health and the environment, to unbelievable developments in technology — it is all in here.
Changing times
The items on the list succeed in highlighting the fact that accelerating demographic, political, and economic power shifts are having an impact on our everyday lives. Another interesting conclusion thrown up by the list, is the way that industries are reinventing themselves to survive, by fully leveraging these shifts.
Among the usual items, are the alternative measures of prosperity, alternative metals used in jewelry, Asia’s widening income gap. Bio-based airplane fuel, electric cars and ethical fashion in brighter colors will be joining the eco landscape this year as well as LED bulbs, TV/web integration, composting, and hybrid boats. Mobile ticketing and virtual currencies, organic fast food, and recycling gray water are also new ideas.
Some of the more unusual entries on the list are augmented reality, bacon flavors in all kinds of food including ice-creams, the increasing popularity of coconut water, and contemporary Indian Art. Cordless power, customized pharmaceuticals, and electronic libraries are all set to gain ground this year, and energy dieting, local non-profit online newspapers, paid online content, and public bicycles will become more popular. How about retail as a third space, the return of the water fountain, or silent dance parties with headphones? Just what is Ski Cross, debuting at the Vancouver Winter Olympics? And how does a waterless washing machine work?
Read the list and find out. Which innovations are you most looking forward to in 2010?
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